Did you know that the most valuable company in the history of the world made it’s money not by selling software, not by selling electric cars, not by doing anything tech related, and indeed, not by doing anything that we’d spare a thought for in the modern world at all.
The richest company in the history of the world got that way by selling spices – and at prices that’d make you blush. But they weren’t a farming company. They were a colonial company; a private navy. They plundered the eastern world, and made bank in the process.
Luckily, colonialism is over now. I know, because I bought a jar of spices on the weekend, and the remarkable thing is how thoroughly unremarkable it was to do so. You know, because it’s not colonialism if it’s legal.